Since the Internet came into the picture more than 20 years ago, a critical piece of marketing has slowly been lost. That little piece is the personal element. We need to deliberately remember that combining the personal element with Internet marketing is key to building business relationship that thrive. People still buy from people they know and trust. Even though we have many tools now to get our word out online, communicating with people we know directly is still a key method to getting product out.
If we think back, many businesses started because friends and family were impressed with a unique idea about something we developed and told others about it. Slowly, more and more people found out creating a demand. Well, that same concept still exists with Internet technologies such as Facebook, LinkedIn, Twitter, and Instagram. The first place we should start with is those in our inner circle. Once the inner circle has seen the benefits of our products and services, they become the driving force of your marketing effort. The human element has not changed since the dawn of recorded time. The only thing that has changed is the method in which we engage the human relationship.
It seems that in an electronic world, where more and more is done online in order to avoid needing physical interaction with people, people are craving the personal interaction more and more. People want to see and talk to people rather than the ambiguity of being a number or record in a database. Businesses with customer service that utilize a high-touch approach are cherished more than before where it was taken for granted.
WordPress since its beginnings has used traditional web design concepts to build structure. Themes (templates) have been designed in a standard format with headers, navigation bars, content areas, and sidebars. There is a new dawn coming for WordPress and that is dynamic design. We will finally be able to build a website without being forced into a preset layout.
Content has also been changing and will continue to evolve. In the beginning, there was the idea of What-You-See-Is-What-You-Get or WYSIWYG for short. It was achieved by creating an online editor in which content was entered similar to that of a word processor. Yes, one could see what they were doing as they were doing it, but not able to achieve it easily or get the desired results needed for search engine optimization or optimal presentation. That has been slowly changing with page builder technology from various publishers. Two of those publishers utilize proprietary technology and code rather than open-source community build code. Well, WordPress is about to change all this with a new concept called the Gutenberg Project.
The Gutenberg project, which gets its name from Johannes Gutenberg who invented the printing press, takes self-publishing to a new level. Right now, the Gutenberg Project is focusing on the content areas of WordPress. This will be a major change for how content is created and formatted, but also how other incorporated functions will operate. One will be able to edit inline via the front end rather than going between the editor and the actual presentation.
The long range goal of the Gutenberg project is to completely allow site design to be done dynamically with modules or building blocks. These modules or blocks are arranged in sections and rows will be able to be placed anywhere on the page. Right now, we’re limited to how items can be placed, but the goal is to be able to construct a page by dragging items into a grid. It will be a major change to how web site design is accomplished from the ground up.
I am excited to continue to learn about Gutenberg and its developments. It will be a complete change, but good change is always welcomed. We have always as a people wanted to communicate better and have innovated better ways since the beginning. This is just one of many enhancements that mankind is working on as a community.
Today much of our communication is done electronically through email or text. Therefore, building online communities of like-minded people is key. What else is the drive that brings similar people together and into relationships? One of our goals and aspirations is to strive to build online communities of tomorrow where people can share information and get to know one another similar to other social mediums.
Our business focus is on communications and humans have always had a desire to communicate with one another. It was since the dawn of man that we have been communicating with each other in various methods and also invented methods and technologies to do so. Pushing the envelop to create niche online communities in various formats is no different. Whether it be a cooking community, dating community or just a tip sharing community, groups who enjoy the common theme will come together.
The core of our online communities is WordPress and plugins such as Buddypress, BBPress and Wp Dating. These core extras add to WordPress the ability to easily create communities which was once difficult without a programmer. What makes us unique as people is that we all fall into a niche of one kind or another. Those niches are the building blocks of communities and organizations. Organizations built around common niches and values will draw similar people and that is the same with online communities. Our goal is to bring people together through online communication and common interests using a web publishing platform [Wordpress] that is getting to be known more and more worldwide.
One of the newest features we’re offering clients is developing WordPress Sites with the Divi page builder technology from Elegant Themes. What makes this feature so great? It allows for complete page design and customization in a drag and drop and inline formating.
Everything is seen live as it happens rather than having to go back and forth between the front end that the visitor sees and the back end editor. Now everything can be seen and done in real time. There are over 40 modules to choose from to deliver content. If we’re not happy, it can easily be modified or undone.
The biggest benefit from developing using the Divi builder is getting the look one wants. It’s hard to find a theme in a library and make it work the way you want. Not to mention, once plugins are added, we’re not sure how everything will work together. With Divi it all just comes together and the possibilities are endless! There are also many predesigned layouts and themes for various markets that can serve as the starting point or inspiration.
This dynamic website design tool will take matching a theme to a customer much easier than before. In the past, we would work with the customer to filter through many different catalogs of themes before coming to a decision. Then the theme had to be customized to the colors and layout. This tool allows us to start from scratch and build what is wanted without having to spend hours looking, customizing and debugging.
Once you see how the Divi Builder system works, you will like it too and make updating your site easier. With a little training,